FW24 LOOKBOOK

"To Whom It May Concern' is more than just a fashion
collection; it's a profound commentary on our contemporary society. This line is a poignant exploration of the often forgotten, overlooked, and disregarded de- tails that get lost in our fast-paced, digitally-driven world. It's a gentle reminder, a call to action, to slow down and appreciate the unassuming beauty that surrounds us - the unnoticed, the unappreciated, and the undervalued.
This collection is deeply inspired by the silent strength of the unobserved, and the raw, unfiltered aesthetic that is often only found in the unseen. It salutes the unnoticed, giving them the recognition they so richly deserve. Each piece resonates with the powerful message of concern, urging us to pay attention, to listen, to observe, to appreci- ate.

What sets this collection apart is its audacious infusion of Japanese rebellious streak. Drawing inspiration from the bold, subversive streetwear scene of Japan, the collection dares to break away from the conventional, the main- stream, the established norms.
Each piece is a bold statement, a tangible embodiment of rebellion. The designs are not just unique; they are defiant, they are disruptive, they are daring. They challenge the status quo, breaking free from the shackles of societal norms and expectations

The collection is a testament to the power of the unnoticed and the audacity of rebellion. It's a challenge for our society to slow down, to observe, to appreciate, and to dare to be different. To Whom It May Concern - it's a collection for those who refuse to be defined by norms and dare to define their style.